McCoy College - MS in Marketing Research & Analysis Headquarters & Office Locations

McCoy College - MS in Marketing Research & Analysis is headquartered in San Marcos, Texas, United States. The company employs approximately 125 people worldwide.

Where is McCoy College - MS in Marketing Research & Analysis's main office?

McCoy College - MS in Marketing Research & Analysis's main headquarters office is located at San Marcos, Texas 78666, United States. This is the company's primary corporate address.

What does McCoy College - MS in Marketing Research & Analysis do?

The Master of Science in Marketing Research and Analysis (MSMRA) program is a flexible, part-time program designed to provide students with the skills to conduct marketing research and use marketing analytics, but most importantly, to make the connection to marketing practice. Compared to the MBA program, which offers a broad-based business education, the MSMRA is a specialized program focusing exclusively on the major aspects of marketing research and data analysis. The MSMRA curriculum has been designed to respond to the needs of employers. Effective organizations are making decisions based on facts, and these facts are gleaned from analysis of incoming data. More and more organizations are using marketing analytics and digital marketing to accomplish these goals. There is a need for marketing professionals who can interpret and relate data to marketing decisions as well as make marketing decisions in an increasingly digital marketplace.