Sports Direct headquarters details
- Street address
- Brook Park Meadow Lane Unit D
- City
- Shirebrook
- State / region
- England
- ZIP / postal code
- NG20 8RY
- Country
- United Kingdom
- Phone
- +44 344 245 9200
- Founded
- 1982
- Website
- frasers.group
- Stock
- LSE: FRAS
Location map
Open in Google MapsAll Sports Direct office locations
| City | State / region | Country | Type |
|---|---|---|---|
| Shirebrook HQ | England | United Kingdom | Headquarters |
Showing the headquarters of 10 recorded locations. See every location in GraphIQ →
About Sports Direct
Sports Direct (LSE: FRAS) is headquartered in Shirebrook, England, United Kingdom. Founded in 1982, the company has 10 recorded locations and employs approximately 30,000 people worldwide.
Where is Sports Direct's main office?
Sports Direct's main headquarters office is located at Brook Park Meadow Lane Unit D, Shirebrook, England NG20 8RY, United Kingdom. This is the company's primary corporate address.
Sports Direct regional offices
Beyond its headquarters in Shirebrook, Sports Direct has recorded locations in United Kingdom.
Sports Direct contact information
The main switchboard for Sports Direct headquarters can be reached at +44 344 245 9200. Official website: frasers.group.
What does Sports Direct do?
Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley and was originally based in Maidenhead, England. It specialises in the sale of sports equipment, clothing, footwear, and accessories, operating both physical outlets and an online store.
Sports Direct competitors & similar companies
Frequently asked questions
Where is Sports Direct headquarters?
Sports Direct's headquarters is located at Brook Park Meadow Lane Unit D, Shirebrook, England NG20 8RY, United Kingdom.
How many offices does Sports Direct have?
GraphIQ records 10 locations for Sports Direct, as of October 2026.
What is Sports Direct's corporate address?
The corporate headquarters address is Brook Park Meadow Lane Unit D, Shirebrook, England NG20 8RY, United Kingdom.
When was Sports Direct founded?
Sports Direct was founded in 1982 and employs approximately 30,000 people.
What is Sports Direct's phone number?
The main phone number for Sports Direct headquarters is +44 344 245 9200.
How many employees does Sports Direct have?
Sports Direct has approximately 30,000 employees (GraphIQ estimate, 2026).
Is Sports Direct a public company?
Yes. Sports Direct is publicly traded on LSE under the ticker FRAS.