THEO Headquarters & Office Locations

THEO is headquartered in Riga, Rīga, Latvia. Founded in 2023, the company employs approximately 6 people worldwide.

Where is THEO's main office?

THEO's main headquarters office is located at Riga, Rīga, Latvia. This is the company's primary corporate address.

What does THEO do?

Structured positioning intelligence — from your brand's perspective, across the full category landscape. Brand strategists spend most of their time Googling, prompting AI tools, checking competitors' websites and socials - instead of strategic thinking. And when the deadline hits, they deliver something good enough - knowing it could have been deeper. After 8 years and 2000+ business contexts refining positioning research methodology, we built THEO to fix that. THEO captures competitor messaging, market signals, and strategic context - structuring it into category landscape analysis, alignment scoring, and strategic intelligence with transparent rationale you can validate. Not just competitor signals. Not just messaging analysis. Both - combined with operational reality like growth phase, pricing positioning, and business model. Every competitor gets the same analytical depth. The same framework. The same rigour. From fifteen to a hundred competitors depending on the market and category. The result: a structured foundation for deeper analysis, ideation, and positioning recommendations you're confident in. Vision: Living strategic brand intelligence with ongoing monitoring, threat/opportunity alerts, and context-driven recommendations across portfolios - integrating cultural intelligence from premium non-public data sources. European-hosted. Privacy by architecture.